Conventional dyeing and printing use a myriad of toxins, including heavy metals, benzene, formaldehydes, and organochlorides. The process requires large amounts of water to remove the residues, which are then discharged into the local waters of the plants.The fabrics used by the company are printed with low-impact, petroleum-based dyes. Although they are made from a synthetic material, they are considered more environmentally friendly than natural dyes. Low-impact dyes are often recovered from liquid waste and the water is recyclable. Another added benefit is that they require less heat, which saves energy.